Wednesday, March 25, 2009

Apollo vs. Dionysus

Since I started using Google Analytics, I have noticed trends over time. One trend seems to perfectly match a phenomenon my humanities teacher at Ricks College (now BYU-Idaho) brought to my class's attention. He commented that Apollo ruled the college campus on Tuesday night (perhaps even Monday and Wednesday nights), while Dionysus reigned over the weekend.

Apollo, the god of reason, guides humans to intellectual endeavors and contributing to society. Dionysus, on the other hand, was the god of wine and revelry. This blog, with its focus on finding information (particularly in an academic/education) setting, seems to be accessed most during the middle of the week, notably on Tuesdays, while it is not uncommon for it to go unnoticed on the weekends.

Information behavior of the population at large is probably rather predictable. No doubt, there are probably articles written about this and that marketers and advertisers understand this phenomenon.


Anonymous said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Spencer said...

Glad to hear that you like it.